The investment underscores the degree to which the white evangelical community has allied itself with Trump, even as he faces a forthcoming trial on charges stemming from hush money payments to a porn actress.

It also reveals the extent to which Trump may have to lean on outside groups like Reed’s for help. The former president is confronting a considerable financial disadvantage heading into the general election with President Joe Biden. He ended January with $30 million in the bank, only a little over half as much as Biden. The Republican National Committee, meanwhile, has just $8 million on hand, about one-third as much as its Democratic counterpart. Beyond that, conservative outside groups are up against a big constellation of liberal organizations that are flush with anti-Trump cash.

In addition to Faith & Freedom, two pro-Trump super PACs are expected to spend tens of millions of dollars in support of the former president. And while the conservative Club for Growth, which has had a hot-and-cold relationship with Trump over the years, has yet to signal if it will invest on his behalf, Trump last week attended a club retreat in Palm Beach, Fla., and he recently dined with the organization’s president, David McIntosh.

The move by Republican-allied groups and donors to align with Trump comes as Trump — ever cognizant of who is financially supporting his candidacy — has emerged as the party’s presumptive nominee.

Reed noted that Trump won in 2016 despite facing a cash gap, though he acknowledged that the financial disparity Republicans suffered from in more recent elections had been devastating for the party.

“In this business you’re paid to worry, and we certainly have seen in recent cycles — particularly in the statewide races and especially the Senate races — we’ve seen the spending gap become overwhelming, serious and debilitating,” Reed said.

The organization has begun registering voters in Wisconsin and Georgia and plans to further ramp up its voter contact effort in mid-July. The group plans to deploy 10,000 staff members and volunteers, in addition to church liaisons who will help register evangelicals to vote. It will also distribute literature that will compare and contrast Trump and Biden on issues that are central to the religious community, such as abortion, Israel and education policy.

Reed said the effort is particularly focused on turning out the 1 million newly-registered evangelical voters, and also the 7.8 million evangelicals Faith & Freedom have identified as low-propensity voters.

Reed said the bulk of the spending would be done through Faith & Freedom, which identifies as a 501(c)(4) outfit, and some of it would be done by Americans of Faith, a 501(c)(3) group. Groups classified as 501(c)(3) are barred from advocating for or against any candidate, but can engage in certain get-out-the vote or voter education activities. 501(c)(4) groups do not face many restrictions on political speech, but must still refrain from directly advocating for or against a candidate.

Reed is a prominent figure in conservative circles, having served as the former executive director of the Christian Coalition, an evangelical group founded by the late religious broadcaster and onetime Republican presidential candidate Pat Robertson. In 2009, Reed launched the Faith & Freedom Coalition. The organization hosts an annual summit, which last year drew Trump and several other Republican presidential hopefuls.

Trump — despite being a thrice-married former New York developer, and despite his many legal entanglements — has long maintained strong support from Christian conservatives. According to a recent CBS News poll, Trump is winning the support of 77 percent of evangelical voters. Evangelicals have praised him for, among other things, appointing three conservative jurists to the Supreme Court, his outspoken support for Israel and his embracing of cultural battles.

But Trump has been vague on an issue of central importance to religious conservatives — whether he would endorse a national abortion ban. During a recent interview with Fox News host Sean Hannity, Trump appeared to raise the prospect of supporting a 15-week ban, but said that he hadn’t “decided yet.”

Reed said his organization would maintain its backing for Trump, despite his equivocation on the issue.

As president “He was so pro-life that it was astonishing. And as a result of that, he’s going to get more running room from the pro-life grassroots than a typical candidate might get or that he would have gotten in ’16,” Reed said, “In ’16 I think there was a lack of trust, and now there is total trust.”

Jessica Piper contributed to this report.